Title:Successful radio and television advertising / by E.F. Seehafer & J.W. Laemmar. Author:SEEHAFER, E. F.-Eugene Fred-1921-1996. Other authors:Laemmar, Jack William-1910--joint author. Publication information:McGraw-Hill Physical description:xv, 574 p. : illus. ; 23 cm. Call number: 659.14 SEE Access from: Main Library(at National Institute for Legislative and Democratic Studies (NILDS) eLibrary)