The social media bible:tactics, tools, and strategies for business success/ Lon Safko.
Physical description:
xix, 771 p. ill. 23 cm.;
General notes:
Includes index.;
Edition:
2nd ed.;
Author(s): SAFKO, Lon.;
ISBN:
9780470623978 (pbk.;
Subjects: Internet marketing.;
Social media --Economic aspects.;
Online social networks --Economic aspects.;
Electronic commerce.;
Formatted contents notes:
What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement.;
Publisher:
Hoboken, N.J. : Wiley , c2010.;
Call number: 658.872 SAF;
Type: Book Available At: stacks Availability: View details Reviews:
14$aThe social media bible$btactics, tools, and strategies for business success$cLon Safko.
250
$a2nd ed.
260
$aHoboken, N.J.$bWiley$cc2010.
300
$axix, 771 p.$bill.$c23 cm.
500
$aIncludes index.
505
0 $aWhat is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement.