Physical description:
xxvii, 558 p. ill. 26 cm.;
Bibliographic notes:
Includes bibliographical references and index.;
Edition:
1st ed.;
Author(s): Farnham, Paul G.;
ISBN:
0130924253;
Subjects: Economics.;
Management.;
Formatted contents notes:
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.;
Publisher:
Upper Saddle River, NJ : Pearson Prentice Hall , c2005.;
Call number: 330.02'4658 FAR;
Type: Book (Bibliographies) Available At: stacks Availability: View details Reviews:
$aUpper Saddle River, NJ$bPearson Prentice Hall$cc2005.
300
$axxvii, 558 p.$bill.$c26 cm.
504
$aIncludes bibliographical references and index.
505
0 $aManagers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
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