Media literacy: W. James Potter.

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Media literacy/ W. James Potter.

Physical description: xxi, 463 p.: ill. 23 cm.;
Bibliographic notes: Includes bibliographical references and index.;
Edition: 5th ed.;
Author(s): POTTER, W. James.;
ISBN: 9781412979450 (pbk.;
Subjects: Media literacy.;
Formatted contents notes: Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.;
Publisher: Los Angeles : SAGE , c2011.;
Call number: 302.23 POT;
Type: Book (Bibliographies)
Available At: stacks
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National Institute for Legislative and Democratic Studies (NILDS) eLibrary

Bar code	Accession number	Status	Location	Material type
1171	1171 302.23 POT	Available	stacks	Book (Print, Microform, Electronic, etc.)	Request this item for check-out

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008	091229s2011 cau b 001 0 eng
020	$a9781412979450 (pbk.
082	00$a302.23 POT$222
100	1 $aPOTTER, W. James.
245	10$aMedia literacy$cW. James Potter.
250	$a5th ed.
260	$aLos Angeles$bSAGE$cc2011.
300	$axxi, 463 p.: ill.$c23 cm.
504	$aIncludes bibliographical references and index.
505	0 $aIntroduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
650	0$aMedia literacy.