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Sales and marketing the six sigma way/ Michael J. Webb ; with Tom Gorman.
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National Institute for Legislative and Democratic Studies (NILDS) eLibrary
| Bar code | Accession number | Status | Location | Material type | |
|---|---|---|---|---|---|
| 809 | 809 658.8'02 WEB |
Available | stacks |
Book (Print, Microform, Electronic, etc.) | Request this item for check-out |
Download MARC Record
| Leader | |
| 008 | 060308s2006 ilua b 001 0ceng |
| 020 | $a1419521500 (hbk. |
| 082 | 00$a658.8'02 WEB$222 |
| 100 | 1 $aWEBB, Michael J. |
| 245 | 10$aSales and marketing the six sigma way$cMichael J. Webb ; with Tom Gorman. |
| 260 | $aChicago, IL$bKaplan Pub.$cc2006. |
| 300 | $axix, 298 p.$bill.$c24 cm. |
| 504 | $aIncludes bibliographical references (p. 283-285) and index. |
| 505 | 0 $aThe crisis in marketing and selling--and what to do about it -- What is six sigma, and why should you care? -- The new sales and marketing management strategy -- An end-to-end six sigma sales project that increased revenue by 94 percent -- Tools for aligning marketing and sales functions -- Designing a sales process that works -- Making marketing and sales decisions that get results -- Moving to high-performance marketing and sales management. |
| 650 | 0$aMarketing$xManagement. |
| 650 | 0$aMarketing$xQuality control. |
| 650 | 0$aSix sigma (Quality control standard |
| 700 | 1 $aGorman, Tom. |