Successful radio and television advertising: by E.F. Seehafer & J.W. Laemmar.

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Successful radio and television advertising/ by E.F. Seehafer & J.W. Laemmar.

Physical description: xv, 574 p. illus. 23 cm.;
Edition: 1st ed.;
Author(s): SEEHAFER, E. F.;
Laemmar, Jack William;
Subjects: Radio advertising.; Television advertising.;
Publisher: New York : McGraw-Hill , 1951.;
Call number: 659.14 SEE;
Type: Book
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Leader
008	760308s1951 nyuab 000 0 eng
082	$a659.14 SEE
100	1 $aSEEHAFER, E. F.$qEugene Fred$d1921-1996.
245	10$aSuccessful radio and television advertising$cby E.F. Seehafer & J.W. Laemmar.
250	$a1st ed.
260	$aNew York$bMcGraw-Hill$c1951.
300	$axv, 574 p.$billus.$c23 cm.
650	0$aRadio advertising.
650	0$aTelevision advertising.
700	1 $aLaemmar, Jack William$d1910$ejoint author.

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