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The new rules of marketing and PR:how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly/ David Meerman Scott.
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National Institute for Legislative and Democratic Studies (NILDS) eLibrary
| Bar code | Accession number | Status | Location | Material type | |
|---|---|---|---|---|---|
| 10563 | 10563 658.8'72 SCO |
Available | stacks |
Book (Print, Microform, Electronic, etc.) | Request this item for check-out |
Download MARC Record
| Leader | |
| 008 | 091208s2010 nju b 001 0 eng |
| 020 | $a9780470547816 (pbk. |
| 082 | 00$a658.8'72 SCO$222 |
| 100 | 1 $aSCOTT, David Meerman. |
| 245 | 14$aThe new rules of marketing and PR$bhow to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly$cDavid Meerman Scott. |
| 246 | 3 $aNew rules of marketing and public relations |
| 250 | $a2nd ed. |
| 260 | $aHoboken, N.J.$bJohn Wiley & Sons$cc2010. |
| 300 | $axxx, 289 p.$c23 cm. |
| 500 | $aRev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. |
| 500 | $aIncludes index. |
| 650 | 0$aInternet marketing. |
| 650 | 0$aPublic relations. |