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The Jossey-Bass guide to strategic communications for nonprofits:a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/ Kathy Bonk, Henry Griggs, Emily Tynes.
Physical descriptionType: Book (Bibliographies)
Available At: Main Library -> stacks
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National Institute for Legislative and Democratic Studies (NILDS) eLibrary
| Bar code | Accession number | Status | Location | Material type | |
|---|---|---|---|---|---|
| 574 | 574 659.2'88 BON |
Available | Main Library -> stacks |
Book (Print, Microform, Electronic, etc.) | Request this item for check-out |
Download MARC Record
| Leader | |
| 008 | 981027s1999 caua b 000 0 eng |
| 020 | $a0787943738 (acid-free paper |
| 082 | 00$a659.2'88 BON$221 |
| 100 | 1 $aBONK, Kathy$d1953 |
| 245 | 14$aThe Jossey-Bass guide to strategic communications for nonprofits$ba step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more$cKathy Bonk, Henry Griggs, Emily Tynes. |
| 246 | 30$aStrategic communications for nonprofits |
| 250 | $a1st ed. |
| 260 | $aSan Francisco, Calif.$bJossey-Bass$cc1999. |
| 300 | $axviii, 188 p.$bill.$c28 cm. |
| 440 | 4$aThe Jossey-Bass nonprofit and public management series |
| 500 | $a"A publication of the Communications Consortium Media Center." |
| 504 | $aIncludes bibliographic references (p. 169-173). |
| 505 | 0 $aThe basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results. |
| 650 | 0$aNonprofit organizations$xManagement. |
| 650 | 0$aCorporations$xPublic relations. |
| 700 | 1 $aGriggs, Henry$d1954 |
| 700 | 1 $aTynes, Emily. |
| 710 | 2 $aCommunications Consortium Media Center. |
| 856 | 42$3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley043/98040285.html |
| 856 | 42$3Publisher description$uhttp://www.loc.gov/catdir/description/wiley035/98040285.html |
| 856 | 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix07/98040285.html |